Trusted By
Insight, Engineered.
Specialising in enterprise-scale analytics transformation within complex, regulated environments.
We design governed analytics operating models that replace fragmented reporting with automated, scalable, audit-ready insight – strengthening data quality, trust, and executive decision-making.
Combining end-to-end BI delivery, business analysis, system design, governance, and AI integration with visual analytics and automation to enable controlled analytics at scale.
MSBI Consulting is the independent practice of Muneeb Sajjad, a Data Analytics & Business Intelligence Consultant — with deep experience across global financial and enterprise institutions including Goldman Sachs, HSBC, SMBC, State Street, IAG (International Airlines Group), Aldermore Bank, and News Corp.
The practice specialises in transforming complex data challenges into clear, actionable intelligence — through automated pipelines, executive-grade dashboards, cloud data warehousing, and AI-enhanced workflows.
From greenfield BI builds to enterprise-scale transformation programmes, every engagement is grounded in rigorous data governance, scalable architecture, and a sharp focus on measurable business impact.
Awards & Honours
Recognised by Tableau Software for analytical insight, effective storytelling, and high-quality visual design.
Muneeb's work has been featured across Tableau's global community channels and showcased on Tableau Public as a model of business-focused dashboard design.
From initial scoping through to production deployment and training — every service is delivered with precision and a commitment to lasting value.
Dashboard & Visualisation
Interactive, executive-grade dashboards that surface the metrics that matter. Designed for speed, clarity, and self-serve access across all seniority levels.
Analytic Automation
Replace manual, error-prone processes with robust, auditable automation. Reclaim thousands of analyst hours annually and eliminate reporting risk.
Business Analysis
End-to-end business analysis to define, shape, and align analytics initiatives. Translating complex requirements into clear, deliverable solutions with full stakeholder buy-in.
Project Management
Structured delivery across Agile and Waterfall environments. Managing teams, workflows, and stakeholders to ensure analytics programmes land on time, in scope, and with measurable outcomes.
Cloud Data Warehousing
Design and implement scalable cloud data platforms that serve as the single source of truth across your organisation.
AI & LLM Integration
Embed Generative AI into analytics workflows — from NLP-powered querying and document automation to intelligent classification and summarisation.
Data Governance
Build the data lineage, quality controls, and documentation standards that satisfy regulators and give leadership confidence in every number.
Training & Enablement
Structured upskilling programmes that make your teams self-sufficient. Covering best practices, tool adoption, and change management.
Recent engagements across global banking and financial services — where the stakes for data accuracy and governance are highest.
Analytics Modelling & Reporting
Directed analytics transformation by embedding governed automation, redesigning workflows, and deploying enterprise-grade data products to strengthen risk oversight, data quality, and enterprise control, cutting execution times by up to 95%.
Data Business Analyst
Modernised Excel-based EUC tools and processes into scalable analytics solutions, improving data quality, auditability, and operational resilience; reduced manual effort by up to 80% and drove adoption through clear operating models and user enablement.
Business Intelligence Analyst
Owned end-to-end automated insights for senior leadership, delivering a mission-critical dashboard for a $248m strategic programme with fully documented ETL and data lineage, and led the shift from tabular reporting to analytical insight.
Tableau & Alteryx Consultant
Delivered high-impact analytics, automation, and visualisation solutions across finance, banking, and aviation. Supported pre-sales engagements, led training delivery, and drove enterprise-wide adoption of self-service analytics.
Business Intelligence Developer
Built advanced web analytics solutions to map web journeys for 500k monthly visitors, optimise performance, and strengthen marketing insight. Enabled faster decision-making and scalable self-service reporting through enterprise dashboards and platform governance.
Automation & Process Improvement Lead
Spearheaded a greenfield automation transformation, driving enterprise adoption. Improved operational efficiency by over 70%, enhanced customer communications, and removed critical delivery delays.
Data Visualisation Consultant
Produced dashboards for loyalty marketing analytics to improve engagement across 2m targeted customers. Accelerated delivery through Agile execution, reusable templates, and mentoring junior developers to raise team capability and output quality.
A versatile, certifiable toolkit spanning visualisation, engineering, cloud, and artificial intelligence.
Tableau
Certified Data Analyst. Viz of the Day winner. Advanced calculated fields, LOD expressions, server admin.
Alteryx
Designer Advanced certified. Complex ETL, spatial analytics, macro development, predictive tools.
Power BI
DAX, Power Query, Microsoft Fabric integration, enterprise reporting and governance.
SQL & BigQuery
Advanced query optimisation, GCP BigQuery, data migration, lineage documentation.
Python
Data wrangling, automation scripting, AI/LLM integration, process orchestration.
Generative AI
Large Language Models (LLMs), Natural Language Processing (NLP), prompt engineering, document creation.
Whether you need an urgent analytics resource for an ongoing programme, or are scoping a new BI capability from the ground up — get in touch to discuss how MSBI Consulting can help.
MSBIC Ltd · Trading as MSBI Consulting
Available for contract and consulting engagements.