01 · Understand
Frame the problem
Clarify the decision, process or reporting need; align stakeholders; assess the existing data, controls and platform constraints.
Projects Delivered For
Insight, Engineered.
Specialising in enterprise-scale analytics transformation within complex, regulated environments.
We design governed analytics operating models that replace fragmented reporting with automated, scalable, audit-ready insight – strengthening data quality, trust, and executive decision-making.
Combining data engineering, end-to-end BI delivery, business analysis, system design, governance, and AI integration with visual analytics and automation to enable controlled analytics at scale.
MSBI Consulting is the independent practice of Muneeb Sajjad, a Data Analytics & Business Intelligence Consultant — with deep experience across global financial and enterprise institutions including Goldman Sachs, HSBC, SMBC, State Street, IAG (International Airlines Group), Aldermore Bank, and News Corp.
The practice specialises in transforming complex data challenges into clear, actionable intelligence — through automated pipelines, executive-grade dashboards, cloud data warehousing, and AI-enhanced workflows.
From greenfield BI builds to enterprise-scale transformation programmes, every engagement is grounded in rigorous data governance, scalable architecture, and a sharp focus on measurable business impact.
Industry Recognition
Recognised by Tableau Software for analytical insight, effective storytelling, and high-quality visual design.
Muneeb's work has been featured across Tableau's global community channels and showcased on Tableau Public as a model of business-focused dashboard design.
View Tableau Portfolio →From initial scoping through to production deployment and training — every service is delivered with precision and a commitment to lasting value.
Executive BI & Reporting
Interactive executive dashboards, semantic models, and self-service analytics that help organisations make faster, better-informed decisions.
Data Engineering & Automation
Design reliable data pipelines, automate business processes, and engineer scalable data products using modern cloud platforms.
Business Analysis
End-to-end business analysis to define, shape, and align analytics initiatives. Translating complex requirements into clear, deliverable solutions with full stakeholder buy-in.
Project Management
Structured delivery across Agile and Waterfall environments. Managing teams, workflows, and stakeholders to ensure analytics programmes land on time, in scope, and with measurable outcomes.
Cloud Platforms
Build cloud-native analytics environments that centralise data, strengthen governance, and provide a scalable foundation for reporting and AI.
AI & LLM Integration
Embed Generative AI into analytics and web workflows — from NLP-powered querying and document automation to intelligent classification, summarisation, and modern front-end web development.
Data Governance
Build the data lineage, quality controls, and documentation standards that satisfy regulators and give leadership confidence in every number.
Training & Enablement
Enable analytics teams through structured training, practical documentation, and change management that supports lasting adoption.
Senior-led delivery that keeps business analysis, technical implementation, governance, and adoption connected throughout the engagement.
Transformation should improve speed and capability without weakening control.
Governance, traceability and operational resilience are built into delivery from the outset.
Clarify the decision, process or reporting need; align stakeholders; assess the existing data, controls and platform constraints.
Translate requirements into a practical delivery plan covering data flows, metrics, user experience, governance and migration approach.
Develop workflows, models and reporting in close partnership with users, validating logic and usability throughout rather than only at the end.
Document lineage and controls, support deployment, create runbooks and equip internal teams to operate and extend the solution.
Recent engagements across global banking and financial services among other enterprise environments — where the stakes for data accuracy and governance are highest.
Gen-BI Platform Migration Consultant
Leading BI platform migration through structured lift-and-shift delivery, embedding AI capabilities and automated insights to accelerate adoption, strengthen self-service analytics, and improve decision-making.
Analytics Modelling & Reporting Lead
Directed analytics transformation by embedding governed automation, redesigning workflows, and deploying enterprise-grade data products to strengthen risk oversight, data quality, and enterprise control, cutting execution times by up to 95%.
Data Business Analyst
Modernised Excel-based EUC tools and processes into scalable analytics solutions, improving data quality, auditability, and operational resilience; reduced manual effort by up to 80% and drove adoption through clear operating models and user enablement.
Business Intelligence Analyst
Owned end-to-end automated insights for senior leadership, delivering a mission-critical dashboard for a $248m strategic programme with fully documented ETL and data lineage, and led the shift from tabular reporting to analytical insight.
Tableau & Alteryx Consultant
Delivered high-impact analytics, automation, and visualisation solutions across finance, banking, and aviation. Supported pre-sales engagements, led training delivery, and drove enterprise-wide adoption of self-service analytics.
Business Intelligence Developer
Built advanced web analytics solutions to map user journeys for 500k monthly visitors, optimise performance, and strengthen marketing insight. Enabled faster decision-making and scalable self-service reporting through enterprise dashboards and platform governance.
Automation & Process Improvement Lead
Spearheaded a greenfield automation transformation, driving enterprise adoption. Improved operational efficiency by over 70%, enhanced customer communications, and removed critical delivery delays.
Data Visualisation Consultant
Produced dashboards for loyalty marketing analytics to improve engagement across 2m targeted customers. Accelerated delivery through Agile execution, reusable templates, and mentoring junior developers to raise team capability and output quality.
Selected engagements demonstrating the business outcomes achieved through analytics transformation, automation and platform modernisation.
Manual collections activity, delayed monthly reporting and no established enterprise analytics-automation platform.
Led a greenfield Alteryx proof of concept that supported adoption across the organisation and implementation of Alteryx Server within three months. Automated operational processes, removed a recurring three-day reporting delay and improved the customer-contact model.
Slow workflows, manual credit reporting, fragmented logic and significant dependency on specialist operational knowledge.
Built an end-to-end Microsoft Fabric platform with automated pipelines, lakehouse architecture, semantic models and governed lineage. Introduced daily credit-rating change insight, operational runbooks and a more resilient support model.
Table-centric reporting with limited analytical context for settlements efficiency, liquidity exposure and operational risk.
Developed automated Tableau and Alteryx analytics products that gave senior leadership real-time visibility of settlement performance, intraday liquidity and product-level exposure, supporting more proactive risk and funding decisions.
A versatile, certifiable toolkit spanning visualisation, engineering, cloud, and artificial intelligence.
Tableau
Certified Data Analyst. Viz of the Day winner. Advanced calculated fields, LOD expressions, server admin.
Alteryx
Designer Advanced certified. Complex ETL, spatial analytics, macro development, predictive tools.
Power Platform
Power BI, DAX, Power Query, Power Automate, Microsoft Fabric integration, enterprise reporting and governance.
SQL
Advanced query optimisation, GCP BigQuery, data migration, lineage documentation.
Python
Data wrangling, automation scripting, AI/LLM integration, process orchestration.
Generative AI
Large Language Models (LLMs), Natural Language Processing (NLP), prompt engineering, document creation.
Snowflake
Cloud-native data warehousing, secure data sharing, scalable analytics, and cross-cloud data architecture.
Microsoft Fabric
OneLake, Lakehouse, Data Factory, semantic models, Power BI integration, and end-to-end enterprise analytics.
Databricks
Lakehouse architecture, SQL Warehouses, AI-assisted development, ETL pipelines, and scalable data engineering.
Whether you need an urgent analytics resource for an ongoing programme, or are scoping a new BI capability from the ground up — get in touch to discuss how MSBI Consulting can help.
MSBIC Ltd · Trading as MSBI Consulting
Available for contract and consulting engagements.